How the Swiss do it

If you have a weekend to spare and want to read a contrarion point of view on investing, The Zurich Axioms fits the bill

There are 12 major axioms and 16 minor ones in the book. Max Gunther purportedly distills these axioms from his observations from Swiss bankers - those magnificently rich people who have made it in a landlocked, mineral-poor, small country.

Frankly, there are only 3 or at most 4 insightful 'axioms'. The others seem to just make up the numbers. Max Gunther does try his best to debunk oft quoted advice from wealth management experts - Diversify, Invest for the long term, Don't sell too early, Technical analysis etc. He also trashes experts who are ubiquitous nowadays on TV and newspapers spewing advice on anything and everything by quoting trends, correlations and causality.

His writing style is conversational and this is admirable on a subject such as investing where P&L statements, Balance sheets and ratios are de rigueur.

If you've read Peter Lynch or you get your hands on Fundsupermart's quarterly magazine or have had a chance to read any other book on stocks or investing, this is a good 2nd book. Don't read it as your introduction into investing.