Everything in Ushuaia is defined by one Big Idea - Fin Del Mundo (End of World). The train is tren del fin del mundo, restaurants are ristorante del fin del mundo, the lake is lago del fin del mundo, there´s even a toilette del fin del mundo!! Anything and everything here appropriates this idea as a suffix to their name. Its refreshing to see one Idea integrating every conscious realm of a people.
How good it would be if everything in India could integrate under the Idea of Land of Himalayan Bounty´ or under the Idea of Land of 3 seasons´. Even if a city such as Mumbai could come together as the ´City of Equal Opportunity´ - it can do wonders for the collective spirit of the city.
In the simplicity of a Big Idea and a single minded execution that ties everything to that Idea lie some solutions to our problems of division.
2 comments:
more photos please
Heheh .. "big idea"!! Why does tht remind me of the workplace??
Post a Comment